93. Create a publicity Stunt
All PR savvy companies have pulled a publicity stunt of some nature. The aim of a stunt is to generate word of mouth to keep people talking about you for days. The best stunts are ones that relate to the product and are eye-catching and creative.
Publicity stunts might be tricky. Make sure your stunt is legal, it fits in with the images of the people involved, and be wary of upsetting the public.
94. Make it Personal
Apply a personal touch to whoever you deal with. Provide a free caricature picture of your customers, give them gifts with their names printed on them. Nothing sells more than personal service and attentiveness.
95. Be a Patron of the arts
Support your local band or artists in your community. Support them by allowing them to showcase their works in your place of business. It not only increases the aesthetics of your business but also shows community spirit.
96. Use existing ideas
Sometimes you don’t need to create anything new in terms of your content. Draw a parallel between something you’re already doing and something familiar or trendy which you can piggyback of. Organize competitions such as lip-syncing, beauty pageants or cookouts to draw in the crowds.
97. Take risks not chances
Entrepreneurship is all about taking risks. Risks are important if you want to get promoted. Nobody in their right mind is promoting non-risk takers. Just to survive, much less succeed, you must learn how to get out in front of the tide and make risky decisions. If you wait too long, someone else will do it for you. Your biggest risk is not to take risks.
98. Make Great First Impressions
You never get a second chance to make a good first impression. You make first impressions every day and you succeed or fail by the impressions you create in briefings, interviews, phone calls, meetings, and a myriad of other daily encounters.
99. Know How to Sell Your Ideas
The powerful art of persuading others your ideas are great and should, therefore, be implemented is critical to the promotional process. The more ideas you sell, the more people will think of you as a contributor to the organization. Always stress the benefits, try to see from the perspective of naysayers and justify your positions.