How to Write a Press Release in 7 Easy Steps (2020 Update)

As you work through this post you’ll write your first press release.

Please copy and paste this press release template outline below into your text editor to start writing the release:

[INSERT ATTENTION GRABBING HEADLINE]
Strong Lead Sentence

Summary Bullet Point One (if makes sense)
Summary Bullet Point Two (if makes sense)
Summary Bullet Point Three (if makes sense)

[DATE],[CITY], [STATE]

Introductory Paragraph

[QUOTE]

[Second Paragraph]

[Third Paragraph]

[QUOTE]

Closing Paragraph

[BOILERPLATE]

Name of Press Contact:
Phone:
Email:

How To Write a Press Release: 7 Steps

Here’s your step-by-step guide on how to craft a well-written press release:

1. Find Ways To Be Newsworthy

As you’ll be pitching to journalists, create a news release with that in mind.

Here’s how to give journalists what they want:

Exclusive Data or Research

Journalists love anything exclusive. They also happen to love data. Giving them exclusive data in a media release is a good way of offering both.

Newsjacking

While you may not be able to provide journalists with your own breaking news event every time, you can use a content marketing process called newsjacking.

Simply put, newsjacking is the process of injecting your brand into a current news story to make it more relevant and eye-catching. For example, if something is viral on social media platforms like Twitter, tying your news release to it is a smart way to get traction.

Emotional Connection

Stories with an emotional connection resonate better with a target audience and lead to more social traction.