2. PR Personnel Lays Down the Points

The P.R.O. public relations officer who represents the company will lay down the important points. They are professionals who are assigned to create a positive outlook for the firm and they are usually good at choosing the right points to announce while keeping some others as a backup or to avoid controversy.

3. Content Creation

The PR writer or a content writer in the marketing team will be assigned the job. They have to write down a press release which conveys the exact message but in a more professional tone with some interesting choice of words to make it appealing to a wider audience. The announcement will eventually be converted into the news by the media and should have all the essential information so that they can report it properly.

4. Content Editing and Initial Approval

The press release approval process begins at this point where the content created by the writer will be reviewed by the editor and the digital marketing head. After making some changes, it will usually be forwarded to the vice president, CEO or executive communications head, whoever is in charge of the PR release in the organization.

5. Final Approval

The top management executives are responsible for approving the final product. However, it often takes a lot of time as the document will be sent back and forth from the marketing team to executives to make changes. A lack of communication could lead to increased time delays and may not allow the announcement to be made in time.

How can Cflow Revolutionize the Press Release Approval Process?

Cflow^[1] is a workflow software^[2] which is designed from the ground up to simplify task management^[3], automate tasks wherever possible and create a healthy environment for employees to easily communicate with one another to get the job done.

When Cflow is introduced in the press release approval process,

• The entire process of creating a press release becomes much easier when it is introduced into a workflow template
• The new content created by the writer can be copied and pasted in the workflow which will be sent to the editor and any edits will be notified which saves time
• Workflows further save time as it removes the bottleneck created by CEOs and executive members
• There is no need to wait hours or days for the top executive to approve a press release or suggest an edit
• New edits made will also be notified to the executives so that they can do the final approval
• The team members are not in charge of following it up as once their part is done, they can focus on other immediate tasks

True Power of Automation Unleashed with Cflow

• An easy to understand visual workflow builder^[4]
• No-code BPM^[5] ideal for people with no coding experience
• Plug n play – works out of the box as soon as you sign in
• Works with a range of third-party apps
• Sends automatic alerts to top management, CEO, CTO, and executive members
• Approvals are made in time through automated notifications

When you move your press release approval process to Cflow, you can get rid of human errors and any delays caused by managers in approval.