Category: Process Implementation

ATLANTA–(BUSINESS WIRE[1])–The Coca-Cola Company today announced strategic steps to reorganize and better enable the Coca-Cola system to pursue its Beverages for Life strategy, with a portfolio of drinks that are positioned to capture growth in a fast-changing marketplace. The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The...

Public Relations (PR) helps build and maintain positive public image of your business to the public. At the heart of this form of communication lies effective dialogue. It includes gaining exposure to audiences using topics of public interest and news items that do not require direct payments. Across America thousands of small- and medium-sized businesses conduct PR campaigns every day with little investments....

NEW YORK–(BUSINESS WIRE[1])–Macy’s, Inc. (NYSE: M) today announced an updated strategy and three-year plan designed to stabilize profitability and position the company for growth. “We have a clear vision of where Macy’s, Inc. and our brands, Macy’s, Bloomingdale’s and Bluemercury, fit into retail today. We are confident in our Polaris strategy, and we have the resources required to return Macy’s,...

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing. That being said, press releases today no longer hold the same SEO value they did several...